The Development Of The Cognition - 1013 Words

The development of the cognition in the early years of life (2-6 year olds) is the assembly of the thought processes. The thought processes are comprised of memory, problem solving, and decision-making (Encyclopedia of Children’s Health). Universally all children’s thought processes consist of these three abilities; however, there are cases where the child doesn’t have the ability or can be impaired in one or more of these abilities. Several theories of how a child in the early years thinks have been developed over the years. The motor skills, brain development, and impulse control that advances every year of a child’s life affect the cognition or ability to think (book). Two theorists that first described this were Jean Piaget and Lev†¦show more content†¦According to Kathleen Stassen Berger, the Preoperational stage is where children don’t use the reasoning process and is different than the Sensorimotor stage because they can now think sy mbolically. Until the child reaches around the age of six there are 4 limitations of logic, including: Centration, the focus on appearance, static reasoning, and irreversibility. Centration is to focus on only part of the situation rather than the situation as a whole. A major type of centration is egocentrism which means â€Å"self-centeredness†. This means the child understand the world only from their perspective. The focus of appearance is the idea that an object is what it appears to be. Static reasoning is that the child believes the world is exactly how it is now and won’t change. Lastly, irreversibility is child belief that once something happens it can’t be changed (Berger, 2014, p.182-183). Piaget proved this in an experiment done on conservation and how no matter if the object has the same amount of something in it, if one is narrower and so the substance is higher, the child believes that there is more substance in it. This chart from the book shows conservation. Kathleen Stassen Berger explains the outcome of the experiment when she says, â€Å"Young children fail to understand conservation because they focus (center) on what they see (appearance), noticing only the immediate (static) condition. It does not occur to them that they can

The Most Popular Scholarship Essay Topics 2018

The Most Popular Scholarship Essay Topics 2018 But What About Scholarship Essay Topics 2018? Some prompts specify educational ambitions, but others concentrate on employment. Among the most debated topics in the us is the way to give affordable healthcare to the masses. It may be an intellectual challenge, a research query, an ethical dilemma anything that's of personal significance, regardless of the scale. The potential for facing a war. Scholarship Essay Topics 2018 - What Is It? The absolute most important part of your scholarship essay is the subject issue. You don't need to possess the ideal writing skills to be able to be creative and compose an effective essay. You won't have the ability to compose an outstanding essay in case you don't devote your soul to it. Persuasive essays are an excellent approach to encourage the reader to check at a particular topic in a different light. Have a peek at the illustration of a superior scholarship essay conclusion. When you're prepared to start writing, an excellent structure can help you strengthen your case of why you need to be awarded the scholarship. Another good idea is to receive some completely free essay examples of different kinds and on various subjects to find a general idea of the way in which a prosperous debatable paper looks. Another outstanding idea is to complete the paper with an easy action to earn the end opened. Each calendar year 1 topic is going to be posted. These essay topics will serve a crucial role to fetch you a nice scholarship. Any or all these topics could possibly be fitting based on the essence of your scholarship. Share an essay on any subject of your pick. The Basics of Scholarship Essay Topics 2018 Do everything you can to be among the most creative and memorable applicants. Probably you're going to apply for many studies abroad scholarships. By accentuating your strength s by your writing, you will have the ability to effectively communicate that you're a deserving candidate for their award. All applications have to be submitted in English. If You Read Nothing Else Today, Read This Report on Scholarship Essay Topics 2018 Without knowing good essay making, your probability of going into a very good college are slim. Remember, every group of admission committee is seeking something new and different. If you're asking for a scholarship, odds are you're likely to should compose an essay. The scholarships you find are likely to fit into specific themes that you must have the ability to identify as a way to save your family time, frustration, stress, and above all money. The Argument About Scholarship Essay Topics 2018 Now it's possible for you to learn how to write a scholarship essay. If no, you should learn to compose an essay for scholarship. There are more than a few reasons why you might want to read sample scholarship essays. They are a serious matter. If you haven't written any narration essays before, you ought to read works of different students to fully grasp how to develop a structure, the way to use your private narrative ideas, and what topics you're able to utilize. This topic may be used for any form of essay like argumentative or persuading essay too. There are a lot of intriguing topics that could be become a persuasive essay if you take the opportunity to think about doing it. Locate an instance of a fantastic topic of narrative essays of different students. New Step by Step Roadmap for Scholarship Essay Topics 2018 The subsequent easy scholarships have application processes which are a little more manageable. Therefore, if you're considering applying to college within the next calendar year, you will probably complete the typical application. A scholarship essayis part of ascholarship application. 3 scholarships awards will be granted dependent on the amount in the fund and the consequence of the investment th e prior calendar year.

Guide to Biometrics for Large-Scale Systems

Questions: Choosing from among ANY ONE of the business scenarios provided below, prepare a Market Analysis Report that outlines an overall market analysis for your client. This analysis will include a comprehensive macro- and micro-environmental business analysis, an industry analysis, the challenges and opportunities, customer analysis including current and potential target customers, market segments, and some influences shaping their behavioural choices, and an analysis (if applicable) of key competitors. Also to be included are some ideas about how further market research can be carried out to gain more insights. You are the senior market analyst for a leading marketing consultancy firm. You have been approached by clients asking you to prepare a market analysis that will help them in firming up their marketing plans.? Answer: Introduction Marketing for a selected product or a business is much important for any organisation than to establish the organisation. Without proper marketing, no product or no business will run in the future. In this essay, the marketing strategy and development for the company Bodeans BBQ which is a renounced supply chain of American style Diner- Delis over 10 years will be described. To make a proper recommendation for the Bodeans BBQ the marketing manager should understand their macro and Micro- environmental factors and also to develop a proper planning relevant with the proper theories and models. In this paper, the organisation is willing to expand their business in the east and south-east England and mainly focused on the Norwich where they want to make proper business. To evaluate all these processes, the senior marketing manager should understand all the marketing processes in the East and South-East England and also should analyse the market and customers to understand to opportunitie s for the company. Macro and Micro Environmental factors of Bodeans BBQ and England market Every business has an impact of macro and micro environmental factors. It is important for any market analyst to understand these all factors which are impacting the business. In this report, the Bodeans BBQ is going to develop their business in the market of Englands East and South- Eastern zone (Myra Shackley., 2012). Therefore, it is important to understand the macro and micro environmental factors in the Eastern and South- eastern zones of England to make a proper marketing development and strategy. The factors are described in the next segmentation: Macro analysis: There are many factors which are affecting a business very crucially. Here, among all factors the macro environmental factors are described to understand the proper business environment of the Eastern and South- Eastern England (Kinra, 2009). To describe the macro environment, PESTEL analysis is very much important. The PESTEL analysis is described below: Political Factors: England is based on dictatorship. Thus, the Bodeans BBQ has a great chance to fit in the political environment in the east and south eastern England. So, it is very much clear that the organisation has a chance to match with all the rules and regulations of the zones where they are willing to develop their business (Hall, 2012). Apart from this, it is also a notable part that the organisation should maintain all the governmental factors which should be followed by all the organisations in the eastern and south eastern England. It is clear that the political factors are in favour of the Bodeans BBQ Company (Editors, 2010). Economic Factors: England is one of the richest countries in the world. They are developed in all the economic states and they are also a developed country according to the world survey (Pertschuk, 2010). Depending on the recent condition, the organisation is gaining profit from all the outlets. Bodeans BBQ has a great financial strength as they are the most successful company among all supply chain companies of foods in the world. According to the scenario, the organisation is going to develop their marketing strategy in the eastern and south-eastern zones of England. Therefore, these two zones are also very much developed and they have a potentiality to adopt the prices and foods of Bodeans BBQ (Wunder, Kemp and England, 2009). It is visible that the economic condition of the states are also supporting the company and they also have a great strength to sustain in the condition where they are going to develop their marketing strategy. Social Factors: Every English person lives a high profile life in the England. They always prefer branded products whether it is a t-shirt or food. So, it is very much important for any organisation to make products with the best quality. Quality defines the brand and people of England emphasise the quality to judge a product's brand value. In this case, the Bodeans BBQ is a well-known company and they are producing great quality foods like barbeques, steaks, and burgers (Sole  and Recasens i Vives, 2012). Thus, it is very much important for them to develop their quality more to impress the customers in the England. The same situation goes with the selected area Norwich where the people are willing to accept the quality products and the brand. The company has a great brand value and they are also producing a good quality product for satisfying the customer's satisfaction (Editors, 2010). Technological Factors: many organisations are producing the quality materials with a great technology having in a background. The Bodeans BBQ is also a great company who has a great technology to produce the best quality products. Depending on their technological background it is sure that they have a great opportunity to fit in the Eastern and South- Eastern England while they will develop their business there (Ashbourn, 2011). Moreover, there are many other companies who are delivering the best technology based products. In this case, the company have to introduce more improved technology to sustain in the market. Micro Environmental factors: The micro environment is made up of the factors which are affecting the organisations with a daily bases like the customers, employees, suppliers, and competitors (Ashbourn, 2011). The micro environmental analysis is as follow: Figure: 1 Source: https://learnmarketing.net/microenvironment.htm Macro Environment: Customers: Every organisation has a need of customers who are the main base of the marketing process. The Bodeans BBQ is well-known to all the customers as they have a great quality and brand image (Wang, 2014). Keeping these all in mind, the organisation should focus on the targets as like the customers and market while they will develop their business in the eastern and South- Eastern England. It could be a great factor for them while they will deal with the customers of Norwich (Brown, 2010). Employees: Employees are the strength of organisations. Here, the company has a good employee strength which gives them a great support to retain the best position in the market. When they will make business in the Norwich they have to be very specific towards the market and should train all the employees according to the situation where they will act perfectly to deal with the customers and suppliers (Brown, 2010). Suppliers: to make proper business in the East and South-Eastern England, the organisation should make a healthy supplier base to do proper business. The market will be tough for them in a case of competition and they have to understand the products that the customers desire. According to the customer's need, they have to arrange the suppliers in the Norwich. Competitors: though the Bodeans BBQ is one of the leading organisation, in the market of Norwich they will face many competitors who will compete with them. Thus, the marketing strategy should include the solution for competing with other and the way to establish there as the best organisation (Brown, 2010). Opportunities and Challenges in the Market of East and South-East England Before understanding the market challenges and opportunities, it is important to analyse the Bodeans BBQs opportunities and challenges first (Clements, 2012). To evaluate the requirements the SWOT analysis it important for any researcher to carry out the organisations potentiality. The SWOT analysis of Bodeans BBQ is as followed: SWOT analysis: Strength: the organisation has a great employee strength and they are the leading company in the market of food supply chain industry. Therefore, it is important for the organisation to retain the position as they are willing to expand the business in the eastern and south- eastern England. The main strength of the company is their management (Clements, 2012). They have a great management who are always taking are of the quality and their customers needs. Weakness: the organisation is not worldwide produced. They have to be more flexible while they are willing to expand the business in the market of Eastern and South- Eastern England. One of the main weakness of the organisation is they have no proper marketing strategy which can affect them in future development (Sawant, 2010). As a result, marketing strategy is necessary for the organisation to sustain in the market. Opportunity: as it is mention in the previous discussion that they have a great strength of employees and management they can make a great impact on the development. They have a great opportunity to develop the business in different countries and regions. Therefore, it is mandatory for the company to develop the strengths while they are making their development in different places (Kristof and WuDunn, 2009). Threats: every organisation has a threat of being taken over by other companies. Though they are the leader in this field, they have to be more conscious while they are making marketing in the eastern and south- eastern England (Wang, 2014). There are many other companies who are willing to make their impressions in the market with the best quality. So, their proficiency will be a great threat for the Bodeans BBQ (Clancy and Greaney, 2012). Figure: 2 From the above analysis, it is clear that the Bodeans BBQ is very much potential to put their new steps in the Norwich. They have a great management who are efficient in working in various conditions no matter whether it is good or bad. They have a great employee strength, depending on that they will make their business effectively with best employees. Though they have some barriers like; they didnt compete at the international level, they have no idea of the international market. Apart from that, they have to face many new competitors who will be a threat. By making a great marketing strategy, they can overcome these all implications (Encourage Great Ideas, 2015). Industry Analysis for Bodeans BBQ in the East and South- East England Knowledge of the industry provides the best understanding of organisations strength and weakness and also the competition in the market along with the best customer analysis in the targeted market (Simpkins, 2004). Here the company Bodeans BBQ is going to make business in the new market of Norwich. Thus, analysis of the Norwich market is very much important for the company. Competitive Force: Competition is the main trend of any market and this can impact on any organisation. Making business in the Norwich is very tough though the organisation is best in the industry. In the market of Norwich, many small and medium-sized similar business is making their impression on the market (Calley, 2012). Therefore, as a new entry in the market, they have to be very much careful when they will introduce their product in the market. They might get much competition while producing the business. New Entry: A new entry is always a great factor for any organisation. No company can imagine which kind of technology and product the new organisation will bring (Canton, 2003). So, it is necessary for any organisation to be prepared for the newcomers and their threats. The Bodeans BBQ should make proper planning for the threat of newcomers. That will give them to understand the organisation with its strengths and weaknesses (P. and Chaudhury, 2012). Customers Demand: As mentioned before, the English people are living an aristocrat living. They always try to accept the brands and best quality. Thus, to meet all the requirements of customers, they should produce the best quality and best service for them in the new market. In this way, they can satisfy customers demands (Cerasale and Stone, 2004). Competitive Business Strategy for Bodeans BBQ in East and South- East England According to the current scenario, the corporate strategy and marketing mix strategy are one of the best choice for the company (Gregory, 2013). There are four corporate strategy concepts like: Portfolio theory: A strategy stand primarily on diversification during attainment. The business shifts capital among the components and monitors the presentation of every industry part and its best. All elements usually run freely, with partial meddling from the commercial hub provided aims are congregated. 2. Restructuring: The business workplace acquires then vigorously intervenes in an industry anywhere it perceives possible, frequently by restoring organization and implementing a new selling scheme. Transferring skills: significant professional skill and organisational ability are basically extended to numerous businesses. The skills have to be an essential to reasonable benefit. Sharing activities: aptitude of the joint business to influence centralised jobs, such as sales, economics, etc. Thus plummeting expenses (Gregory, 2013). According to the theory, the organisation should prepare the best utilisation of the product units which should only be used by the organisation when they will start the developmental process in the Norwich. Marketing Mix Strategy: The marketing mix is the arrangement of controllable, strategic marketing tools that an organization uses to create a craved reaction from its objective business sector. It comprises of everything that an organization can do to impact interest for its product. It is likewise an apparatus to help marketing arranging and execution. Four Ps of Marketing: Product: The merchandise and/or administrations offered by an organization to its clients. Price: The measure of cash paid by clients to buy the product. Place: The exercises that make the product accessible to purchasers. Promotion: The exercises that convey the product's components and advantages and induce clients to buy the product. A viable promoting technique joins the 4 Ps of the marketing mix. It is intended to continue the organization's marketing so as to promote destinations its customers with worth. The 4 Ps of the marketing are connected, and consolidate to set up the product's position inside of its target markets. Marketing Techniques and Methods There are two sorts of market research strategies. The strategies are: Primary Research: Surveys and questionnaires: Another magnificent and extremely influential approach to lead essential arithmetical survey is during overviews and ballots. The phrase "reviews" is a generous expression to facilitate a tonne of equipment, for example, overview polls, study shape, learning summits and buyer faithfulness cards, and so on (Hawkins and Hawkins, 2006). It is an obvious plan for meaningful despite of whether the customer is satisfied by the selling present administration and items or what sort of changes might the customer want to see. Secondary research: Internal sources: Inward sources are those sorts of secondary market research sources that as of now exist and are gathered in the business' database or document framework. Inward sources incorporate data that has as of now been gathered by the organisation and demonstrates helpful for future ventures, and so forth. For most organisations, inward sources might demonstrate enough to grow new items and administrations. Illustrations: benefit and misfortune articulations, accounting reports, and sales figures (Hawkins and Hawkins, 2006). Market Segmentation Apart from these strategies the organisation may also use the market segmentation technique to be most powerful in their marketing and developing their business in Norwich. In market segmentation there are various types of techniques like: Geographic Segmentation: geographic location can influence any business. This segmentation includes nation, regions, states, countries, and so on. Depending on these variables the organisation should produce their products where these division will accept their products. Demographic Segmentation: demographic segmentation includes, age, sex, generation, religion, and occupation and education. All categories of variables have their different choice of foods. So, the organisation will understands the desires of these geographic customers and they will provide service according to the choice. Behavioural Segmentation: every customers have their own perspective and behaviours based on their choice, usage and interests. Therefore, understanding the customers in the new area will be their 1st activities. Psychographic Segmentation: this segmentation includes the lifestyle that the customers have accepted. The organisation Bodeans BBQ should recognize the lifestyle of customers. That will give them a proper knowledge of their product quality and how much they have to improve in the new place. Occasional Segmentation: Incidental customer segmentation combines customer level and event level segmentation models and gives a comprehension of the individual buyers needs, conduct and esteem under various events of utilization and time. Recommendation and Conclusion From the above discussion, it is clear that the organisation has a great opportunity to undertake a development of business in the east and southeastern England. So, they have to understand the main factors that the organisation will face in the new market. They have to be careful about the new companies and the existing companies in the Norwich. For marketing strategy, the organisation should follow the corporate strategy as this is most appropriate marketing development in the new city. Therefore, if they follow all the necessary factors and do proper implementation according to the market they will lead in the market again. References Ashbourn, J. (2011). Guide to biometrics for large-scale systems. London: Springer. Brown, S. (2010). Tough customer. New York: Simon Schuster. Calley, D. (2012). Market denial and international fisheries regulation. Leiden, NL: Martinus Nihoff. Canton, L. (2003). Guard force management. Amsterdam: Butterworth-Heinemann. Cerasale, M. and Stone, M. (2004). Business solutions on demand. London: Kogan Page. Clancy, T. and Greaney, M. (2012). Threat vector. New York: G.P. Putnam's Sons. Clements, B. (2012). The challenge of public pension reform in advanced and emerging market economies. Washington, DC: International Monetary Fund. Editors, A. (2010). The Five Basic Methods of Market Research | AllBusiness.com. [online] AllBusiness.com. Available at: https://www.allbusiness.com/the-five-basic-methods-of-market-research-1287-1.html [Accessed 12 Feb. 2016]. Encourage Great Ideas. (2015). The Volunteer Management Report, 21(1), pp.2-2. Gregory, A. (2013). GOLDEN LESSONS. Business Strategy Review, 24(4), pp.76-81. Hall, E. (2012). Political Realism and Fact-Sensitivity. Res Publica, 19(2), pp.173-181. Hawkins, J. and Hawkins, K. (2006). Professional marketing selling techniques for digital wedding photographers. Buffalo, NY: Amherst Media, Inc. Kinra, A. (2009). Supply chain (logistics) environmental complexity. Frederiksberg. Kristof, N. and WuDunn, S. (2009). Half the sky. New York: Alfred A. Knopf. Myra Shackley., (2012). Environmental Archaeology. Springer US. and Chaudhury, B. (2012). Competitive strategy (Porter) - IS Theory. [online] Is.theorizeit.org. Available at: https://is.theorizeit.org/wiki/Competitive_strategy_(Porter) [Accessed 12 Feb. 2012]. Pertschuk, M. (2010). The DeMarco factor. Nashville: Vanderbilt University Press. Sawant, S. (2010). SWOT Analysis of Dabbawalla's. Prabandhan: Indian Journal of Management, 3(11), p.38. Simpkins, R. (2004). The secrets of great sales management. New York: American Management Association. Sole , M. and Recasens i Vives, D. (2012). The initiation of sound change. Amserdam: John Benjamins Pub. Co. Wang, H. (2014). Theories for competitive advantage. [online] Ro.uow.edu.au. Available at: https://ro.uow.edu.au/cgi/viewcontent.cgi?article=1410context=buspapers [Accessed 12 Feb. 2014]. Wunder, T., Kemp, T. and England, S. (2009). Fact Based Economic Education. Journal of Economic Issues, 43(2), pp.467-476.

Strategic Initiatives XM and Sirius Essay Example Essay Example

Strategic Initiatives: XM and Sirius Essay Example Paper Strategic Initiatives: XM and Sirius Essay Introduction One of XM’s attempts to appeal to broader demographics has been its wide variety of receivers—from personal portable systems to smart phone capabilities and all the way up to home theater systems. However, a positive short-term strategy would be to build more of a potential lifetime base of customers by targeting young people. To this end, they should focus on a demographic of 18-25 year olds. One of the simplest ways to do this is for the company to form agreements with major colleges to sell (and aggressively market) XM personal systems in campus bookstores. In turn, XM can launch a new, exclusive channel to broadcast the sports events of these universities.particularly ones that are unlikely to get major media attention. In the longer-term, this will result in more new subscribers. Another way of reaching a younger demographic it to find a way to break into the podcast phenomenon that is most commonly associated with Apple’s iPods. Integrating a recording feat ure in future models that synchs up with a wireless communication program would allow individuals to record their own podcast and, if within range of a wireless network, to go ahead and upload it. Such features are important as smart phones get more and more advanced—for all intents and purposes, all portable electronics devices are competing with what smart phones are increasingly capable of. XM already allows play through existing smart phones, such as â€Å"iPhone or Blackberry† (â€Å"Change the Way You Listen†). Integrating more interactive technology may help give XM a needed edge, though by definition this is a short-term strategy, and XM will need to adapt to newer technology and trends as they emerge. Best of all, such a feature is not that different from the existing ability to â€Å"[let] consumers record songs onto special receivers† (Numeister). Strategic Initiatives: XM and Sirius Essay Body Paragraphs One of the key long-term prospects of appealing to a younger demographic is appearing more eco-friendly. A way of doing this that doesn’t really alter how XM devices are made is to reach a partnership with companies like Prius to have XM radio already installed in those vehicles. This can be accompanied by advertisement campaigns linking environmental friendliness and XM radio in customer’s minds—slogans like â€Å"Satellite radio—so Earth-friendly it’s out of this world† with a visual focus on a satellite. The cherry on the top of this campaign would be for the monthly fee of Prius-owning XM subscribers donating a percentage to an eco-friendly charity of their choice. The final key to XM’s future is to embrace their own past. Their previous programming agreement with Clear Channel radio allowed them to appeal to conservative listeners who favored programs such as Glenn Beck’s radio talk show. Beck, particularly, is a good entit y to have a commercial agreement with, because of his ability to help sell merchandise on both his radio and his TV programs. If XM was willing to re-negotiate with Clear Channel radio and reach a similar agreement as they had before, it would be a great â€Å"quid pro quo† long-term way of marketing XM to an extremely broad audience over the airwaves. Better still, though a longer shot by far, would be an attempt to reach an exclusivity agreement with a right-wing media figure. For all intents and purposes, it would be the more conservative answer to the Sirius agreement with Howard Sterns—if XM was suddenly the only way for conservative audiences to portably hear a figure such as Glenn Beck or Rush Limbaugh, it would greatly increase both system sales and new subscribers, as well as bring old subscribers back into the fold. Value Added, Lessons Learned and Insights Gained nbsp; The value added to the company by such changes would be significant. By expanding the cust omer base, XM will receive both short-term and long-term benefits by bringing in new subscribers and illustrating to existing ones the company’s dedication to offering a variety of services to a variety of clients. These recommendations are all centered on what amounts to the key issue regarding any form of satellite radio to a potential new customer: why should they pay for the radio, when the radio in their car is free? These recommendations form a kind of variegated rhetoric to draw in different customers: individuals can feel like they’re able to follow their favorite talk-show pundit, bringing in customers based on loyalty. They can feel like they are helping to save the world by helping themselves to XM’s services, which appeals to them emotionally. They can feel like they are imparting their unique vision to the world through broadcasts, which appeals to their aggrandized sense of self. And they can also feel like embracing XM radio makes them a more soli d part of their college community, which appeals to both their sense of school spirit and, to be frank, their sense of peer pressure. The insights from this exercise are chiefly centered on this.it is surprising to learn the difficulty of how to appeal to a mass of people while still offering the vision of a company as unique and individual. However, it is rewarding to find out that such a task is far from impossible. Recommendations for Strategic Initiatives: Sirius Radio An admirable recent move on the part of Sirius to branch out from their traditionally-perceived image as a haven for bad boys such as Howard Stern is the inception of the Sirius Backseat TV initiative, offering streaming video of kid-friendly programming such as Nickelodeon, Disney Channel, and Cartoon Network. One logical extension of this progression would be to offer a cheap (less than $50), colorful receiver model (that is limited to kid-friendly music channels) that is marketed to young children. This would a ppeal to children of existing Sirius customers that wish to emulate their receiver-owning parents and, in some cases, the reverse: children requesting it as a gift from their parents may actually get their parents to purchase a receiver for themselves. Especially if an incentive was included with the children’s models which stated that their subscription to the limited â€Å"kid-friendly† stations would be free if another individual in the household purchased a receiver and a full subscription within thirty days. Otherwise, the â€Å"kid-friendly† subscription would be $5 a month. On the opposite spectrum, it would be wise for Sirius to expand an initiative they started in 2003 by launching Sirius OutQ, which appeals to the LGBT audience and invites listeners to hear â€Å"news, information, and entertainment for the gay and lesbian community.† It would be wise for Sirius to launch exclusive channels concerning music and talk radio for other minority audi ences. This is something that would appeal to a teenage and young adult demographic, which would certainly help to sell units and subscriptions among a target audience that represents years of possible subscriber income. It would also dovetail well with the image of Sirius as a more â€Å"liberal† radio station, willing to grant controversial audiences their own voice.something that is often stifled, if not outright prevented, by mainstream media. Sirius currently offers a â€Å"Sirius Music for Business† model in which businesses can legally use commercial-free Sirius broadcasts in everything from â€Å"on hold† telephone music to conference presentations. It would be profitable to expand this model to other venues, such as colleges and universities. A program with a clever name such as â€Å"Sirius for U† could provide music in university dormitories, cafeterias, and student centers. This functions well as a long-term strategy because it means exposing a rotating crop of students to Sirius programming for a period of four years. This will inevitably drive sales, and would offer a chance for universities to feature their own radio station on the Sirius network. In this way, both the university and Sirius radio will benefit. A solid long-term strategy for Sirius would be to acquire exclusive radio rights to NBA games. This would serve as an answer to XM’s exclusivity with MLB games, and help reinforce the image of Sirius as hip and sports-friendly. A short-term way of doing this would be to focus on more obscure sports—Sirius already has the world’s only horseracing talk show, and adding channels focusing on poker, chess, and even dodgeball would add a quirky charm that rival services cannot offer. One humorous hook for such a channel would be to name it â€Å"The Ocho,† in honor of the movie Dodgeball’s humorous vision of an ESPN channel that focuses exclusively on quirky sports. Value Added, Less ons Learned and Insights Gained The value added to Sirius through these suggestions primarily centers around expanding on the services it already offers. There is a reason for this—as the most recognized brand of satellite radio, Sirius has had years to throw almost every idea against the wall, and see what sticks. These ideas represent an expansion of stickiness—appealing to those who feel like mainstream outcasts while, at the same time, appealing to the nuclear family of traditional values through kid-friendly programming. It also represents an opportunity for ongoing customer appeal—the institution of a â€Å"Sirius for U† program, particularly, means that thousands of students can experience Sirius every day that otherwise would be unfamiliar with it. A continued focus on sports serves as the second part of a one-two punch that starts with the appeal to college students.a group that is traditionally sports-focused, and likelier to stick around as par t of the Sirius customer base if they feel that their favorite sport (to watch or to play) is being featured. The insight of this experience is primarily centered on perfection, as opposed to creation.as elaborated on above, Sirius is a company that has tried an impressive variety of marketing tactics over the years. The challenge comes from singling out the ones that have further potential from the ones that, rightfully, were discarded by the wayside. However, the evolving nature of business means that businesses must be constantly evolving; perfection of the moment can easily be the defects of the future, so business models must constantly strive for change. Works Cited Numeister, Larry. â€Å"Suit by Record Companies Against XM Going to Trial.† The Washington Post. n. pag. Jan 20 2007. Web. 30 May 2010 Sirius. â€Å"OutQ Radio.† n. pag. 30 May 2010 XM Radio. â€Å"Change the Way You Listen.† n. pag. Web. 30 May 2010 nbsp; nbsp; We will write a custom essay sample on Strategic Initiatives: XM and Sirius Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Strategic Initiatives: XM and Sirius Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Strategic Initiatives: XM and Sirius Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer